THE COMPANY
Gainful is changing the way people shop for nutrition products to support their active lifestyle and help them achieve their fitness goals. Launched in 2017, Gainful is backed by some of the world’s best venture investors (including Y Combinator, Dorm Room Fund, BrandProject, Courtside VC, Technogym, AF Ventures, and Round13 Capital). Gainful combines personalization with the highest quality ingredients to make sports nutrition accessible for every body. Our first 3 products are Personalized Protein Powder, Hydration, and Pre-Workout and we recently released performance boosts (collagen, fiber and creatine).
THE ROLE
We're looking for a Brand Manager / Senior Brand Manager (depending on experience) to own and execute Gainful’s overall brand marketing strategy. Reporting into the VP of Growth and Retention, you will play a vital role in growing awareness, driving engagement, and fostering loyalty and love for Gainful..
The Brand Manager will deliver Gainful’s brand marketing initiatives to drive brand awareness, build consumer sentiment and ultimately drive user acquisition. You will be responsible for translating the Gainful brand into integrated campaigns and activation across social, PR, influencers, and other key channels. And you will do it with a start-up and gritty mindset - you are happy to think outside the box and capable of finding innovative solutions to achieve brand awareness with an efficient use of the budget allocated to you.
Responsibilities
- Execute Gainful’s brand strategy across Social, influencer marketing and content production.
- Provide creative direction of copy and visual identity to maintain brand integrity across all consumer touchpoints.
- Lead the go-to-market strategy, planning, and execution for all product launches and marketing campaigns.
- Own the cross-functional marketing calendar to deliver streamlined messages across email, social, and digital platforms.
- Oversee the organic Gainful social platforms (including primary channels Instagram, TikTok, and Facebook community group) in partnership with Social Manager to drive engagement with current and prospective customers across social channels including Instagram, TikTok, Facebook, Discord, etc.
- Serve as the brand lead to deliver performance-driven content marketing success across traditional ad channels and blog.
- Drive influencer marketing initiatives in partnership with Influencer Coordinator to deliver top quality UGC content and influencer engagement across key platforms.
- Be a thought partner and collaborator with the broader marketing team to integrate brand initiatives.
- Partner with the Creative, Growth, Digital, and Product teams to develop content that supports brand awareness and brand/product storytelling.
- Partner with the Director of Product Innovation to develop the value proposition and positioning of Gainful personalized products.
- Use customer insights and data to evaluate ongoing marketing success, informing future improvements and changes in the brand communication strategy
- Manage relationships with external marketing agencies
Preferred Experience
- Bachelor’s degree in marketing, business
- 2-4 years managing editorial calendar and content plan across social channels including Instagram, TikTok
- Experience overseeing Influencer Marketing including gifting, content creation or partnership on paid content.
- Experience in direct-to-consumer and/or e-commerce or retail
- Experience with content development for blog
- Ability to form a deep understanding of our customer and how to connect with them through all forms of marketing content
Nice to haves
- Experience in fitness or nutrition
- Experience leading qualitative and/or quantitative research efforts
Gainful
