Growth Lead
The Role
We’re hiring a Growth Lead to own and scale Bolto’s startup acquisition engine.
This is not a narrow channel role.
You will run social content, outbound, campaigns, events, referrals, and experiment with entirely new growth channels. You’ll work directly with the COO and eventually take over the majority of growth in the startup segment.
If you want to learn how a creative, high-leverage growth machine operates and eventually own it and help it evolve, this job is for you.
What You’ll Do
1. Founder-Led Content & Brand
- Run LinkedIn and Twitter strategy across founder accounts (5–10
posts/week per account)
- Develop content angles that resonate with startup founders
- Turn real sales conversations into high-performing content
- Track engagement → inbound pipeline impact
- Continuously refine positioning and narrative
2. Creative Campaigns
- Own creative in-person campaigns end to end:
- Build prospect lists
- Run email campaigns
- Coordinate logistics
- Convert warm responses into demo calls
- Turn campaigns into repeatable playbooks
- Create and test one new in-person sales campaign each quarter
3. Outbound Engine
- Own cold outbound across email + LinkedIn
- Manage tooling (HubSpot, Apollo/Unify/Instantly, LinkedIn Sales Nav,
etc.)
- Build segmented startup lists
- Write and test messaging
4. Sales Demos
- Run first call product demos with startup founders
5. Founder Events & Community
- Plan and execute small founder events and creative experiences
- Strengthen founder network density
- Help build a positive brand with startup founders
6. Referral Engine
- Operate and improve referral + incentive programs
- Identify high-leverage referrers
- Build systems that consistently generate warm intros
7. New Channel Discovery
- Constantly study top startup growth strategies
- Propose and test new channels
- Kill what doesn’t work
- Double down on what does
Tools You’ll Use
- HubSpot
- Apollo / Unify / Instantly
- LinkedIn Sales Navigator
- Ordinal
- Avina
- Kondo
- Google Workspace
- Whatever else helps you win
What We’re Looking For
- Organization: You should be extremely organized in your day to day life, using systems such as calendar blocking, a task manager, etc.
- High agency. You should operate largely independently once you’ve settled into the role
- Design sense and an eye for good content
- Strong writing skills
- Comfort with ambiguity and unclear requirements
Bolto
