Paid Search Marketing Manager

Company Background

GoGoGrandparent’s (GoGo’s) mission is to help older adults live independently in their home for as long as possible. We do that by tailoring existing on demand applications like Uber and DoorDash to the needs of people living with mobility, visual, cognitive and dexterity impairments. Our service is a virtual caregiver that monitors the instrumental activities of daily living (mobility, meals, groceries, medication delivery & home management) for tens of thousands of older adults around the United States. Our team of 600 is operating profitably & has not raised venture capital financing to date. The company was started in 2016 and inspired by the cofounder’s grandmother, who still uses us to this day.

Job Summary

GoGo has seen significant growth across new channels, services, and audiences. We are looking for a data-driven and strategic Paid Search Marketing Manager to lead high-scale SEM programs across Google and Bing Ads. You’ll play a key role in owning and driving growth by executing campaigns, analyzing data, and scaling across campaigns and services. This role is ideal for a marketing strategist who’s analytical and creative.

This is a fully remote position but must be based in the USA.

Responsibilities

• Manage all aspects of paid search campaigns.
• Optimize and scale large-scale paid acquisition campaigns across Google and Bing Ads platforms.
• Analyze campaign performance using available tools and data, and drawing actionable insights to improve ROI and efficiency.
• Proactively create and maintain clear campaign roadmaps, prioritizing optimization and growth opportunities across channels and services.
• Conduct A/B testing to improve ad creatives, bidding strategies, audience targeting, and optimizing funnel steps including calls, leads, and registrations.
• Own paid search results and SEM marketing budgets.
• Collaborate cross-functionally with marketing, product, operations, and engineering teams.

Skills & Qualifications

The best candidates will have:

• Bachelor’s degree, preferably in business, marketing, or related fields.
• 4-6 years of deep hands-on experience managing paid search and performance marketing.
• Deep knowledge of Google Ads, including Search, Performance Max, Demand Gen, and YouTube.
• Strong analytical skills and comfort working with performance data.
• Ability to manage multiple campaigns and priorities with attention to detail.

Nice to have: 

• Understanding or experience with subscription business models.
• Experience messaging and marketing to seniors or family of seniors.
• General SQL knowledge.
• Experience with Tableau.

We’re ONLY considering candidates with prior growth or marketing experience!

Compensation

Average U.S. salary range is $95,000 to $135,000 with commensurating experience.

Also may be eligible for year-end bonus up to 10% based on meeting individual & company metrics.

Benefits

• Healthcare Insurance (Medical, Dental, Vision)
• 8 Paid company holidays + 4 Cultural days
• Personal Time-off of 15 days
• 401k Plan
• Parental leave