What we are looking for / The role
We are seeking an experienced, organized, and efficient Head of Demand Generation interested in revolutionizing the way app developers test & develop their products. At its core, this role is about driving customer acquisition and revenue growth. As a key marketing leader, you will be responsible for the scalable, predictable, and repeatable process of generating demand across channels.
This role can be fully remote, in-person (NYC), or a hybrid of the two. Candidates must be authorized to work in the United States.
If you are a revenue-centric marketing leader that thrives on growth and scaling a modern B2B demand engine, this is the role for you.
Responsibilities
We are a small but mighty team, and you’ll have the opportunity to play a significant role as we scale our org. Key responsibilities include:
- Build and execute campaigns that drive customer acquisition and footprint expansion, and align with sales and marketing pipeline targets
- Leverage the right mix of campaign tactics (paid digital, organic, account based marketing, nurture, etc) and the right investments to achieve ROI goals
- Track and report on strategic, operational, and tactical metrics using data to manage resource allocation, outcomes, and success
- Bring a testing and optimization framework to each approach, constantly striving to improve past performance
- Work with product marketing to bring go-to-market plans for new products and features to market in a way that opens and accelerates opportunities
- Manage campaign budgets, timelines, resources, processes, and technologies
About you
- 5+ years experience managing demand generation programs for technology companies
- Highly data-driven and technically fluent marketer
- Track record of successful results and creativity with program design and execution
- Experience working closely with a field sales organization
- Excellent writing skills with high editorial standards
- Familiar with systems like GA, Marketo, Hubspot, Salesforce, Gong, Outreach, ZoomInfo, and Tableau
- Strong sense of ownership and operational rigor
Bonus points
- Experience with QA/DevOps
- Experience selling SaaS to product/engineering teams
Compensation & benefits
- Competitive compensation
- Generous PTO, including 1 week company-wide winter break
- 401k with company match
- Stock options
- Comprehensive health benefits
- Paid family leave
- Commuter benefits
- Much more!
Mobots come in all shapes, sizes, and backgrounds. We're focused on building a diverse and inclusive workforce. If you’re excited about this role but do not meet 100% of the qualifications listed above, we still encourage you to apply.
Mobot
