Digital Marketing Senior Executive/Manager
1. Generate monthly reports on our marketing campaign’s performance on Google Analytics
2. Execute Google Adword Campaigns and PPC campaigns.
3. Analyze key metrics of our website and social media channels
4. Develop, evaluate and oversee the implementation of A/B testing protocols and procedures
5. Execution of paid and organic digital marketing campaigns, including websites, social media, and display advertising on, Google, Google Adwords, SEM, and Facebook.
6. Research and monitor competitor activity, benchmarking and identifying target audience/communities
7. Assist with scheduling of social content, as well as community project organizing and tracking to ensure timely delivery
8. Provide ad-hoc support to the Marketing team for other ongoing marketing projects
9. General media management and administration tasks
10. Identify trends and insights, and optimize performance based on the insights