AirAsia appoints celebrity entrepreneur Neelofa as director

Low-cost airline AirAsia Berhad has appointed celebrity entrepreneur Noor Neelofa Mohd Noor as non-executive independent director.


BEAM Team

10 Dec, 2017

AirAsia appoints celebrity entrepreneur Neelofa as director | BEAMSTART News

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Low-cost airline AirAsia Berhad has appointed celebrity entrepreneur Noor Neelofa Mohd Noor as non-executive independent director.

The appointment was unanimously approved by the board members.

In welcoming Neelofa, AirAsia Group CEO Tony Fernandes said: “She is a great addition to the board. Her experience as an entrepreneur, a brand creator, and an industry disruptor will be invaluable to AirAsia and she will be able to provide fresh insight into our business as we transform into a digital airline.

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“Neelofa is super smart, young and independent – just what we need to help the company stay ahead as we progress towards becoming one of the best performing, most trusted and respected companies in the world.

“Her reputation as one of Malaysia’s leading businesswomen, one of the few Malaysians named by Forbes Asia in their 30 Under 30, and her track record in championing women in business is an inspiration to us. I look forward to working with Neelofa.”

Neelofa said she was delighted to take on the challenge as non-executive independent director.

“This is not only an achievement for me, but for all women out there. For the past seven years, I have explored both the entertainment and business industries which have presented me with so many opportunities to grow and to transform.

“I’m excited to take on this brand new role, to challenge myself to go further and also to grow as a person,” she said, adding that she was excited to bring the Gen Y perspective to the business.

Neelofa is a household name in Malaysia. A successful celebrity turned entrepreneur, she has successfully built a business empire centred around the Naelofar Hijab brand.

The Muslim headscarf brand is reportedly on track to rake in RM200 million in sales this year, and is available in 37 countries, including the US, UK, France, Australia, Saudi Arabia, UAE, Singapore and Brunei.

In a filing to Bursa Malaysia today, AirAsia also announced the resignation of Aireen Omar and Tharumalingam Kanagalingam from the board to allow for more independent directors in order to enhance corporate governance and compliance.

This is in accordance to the newly released Malaysian Code on Corporate Governance (MCCG) by the Securities Commission Malaysia (SC).


Author Info:
This article was first published by FMT Reporters on Free Malaysia Today  


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