Snap states that it's planning to pay top content creators, likewise to how YouTube rewards individuals to produce videos for advertisement income. 

In a recent statement, CEO Evan Spiegel stated the business had actually ignored the content creator group on Snapchat that produces and circulates public Stories for the wider Snapchat audience.

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Around the coming year, he stated the service would develop out more circulation and money making alternatives. He stated the business may provide additional tools that would assist in sharing beyond groups.

As a comparison, YouTube enables anybody with more than 10,000 channel views to monetize cash off advertisements. Other social networks, like Instagram, Facebook, and Twitter have no systems in place for content creators to earn money. 

This might position Snapchat as a more rewarding and enticing platform to distribute content, however with just 178 million daily active users, content creator and influencers' potential reach is far less. Vine faded out simply because its user base was small, and Twitter postponed its rollout of monetized, sponsored material.

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