The Growth Story of An Emerging E-Commerce Startup with Lu Guo, Founder of Shopal

As an early pioneer in cross-border commerce, Lu Guo chose to leave a multinational company and jump into the jungles of entrepreneurship. She shared her belief behind building her startup Shopal which aims to help global brands to build a strong presence in China through a data-driven process.

As an early pioneer in cross-border commerce, Lu Guo chose to leave a multinational company and jump into the jungles of entrepreneurship. She shared her belief behind building her startup Shopal which aims to help global brands to build a strong presence in China through a data-driven process. She also shared her early stage business life in an accelerator - Chinaccelerator. Here is a quote from her: “The scary piece is that you only believe in system”.

Shopal is a solution provider for online and offline retailers in China which has secured RMB200 million (US$29.17 million) in a series B+ round in September 2018. Chinaccelerator SOSV invested in Shopal as one of Batch 7 companies.

Show notes: 01:06 Introduce Lu Guo 02:00 First experience in cross-border commerce space 03:37 What is Shopal and stories behind Shopal 07:23 The concept of “TP” 07:57 Lu’s motivation to leave the comfortable zone 10:31 Differences between being an entrepreneur and working in corporates 13:47 As a Vice President in Johnson&Johnson 16:30 What triggered Lu to jump into the jungle of entrepreneurship 18:50 Change and opportunities in the commerce industry 22:29 How Shopal helps global brands in China 24:20 The biggest technology breakthrough for Shopal 26:23 Data driven process 27:23 The future of Shopal 29:11 Business and life in Chinaccelerator 31:00 Contact Shopal

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Many thanks to our host Oscar Ramos and guest Lu Guo, editor David and Geep, organizer Chinaccelerator and sponsor People Squared. Be sure to check out our website www.chinaccelerator.com

This articel is contributed by China Startup Pulse. The China Startup Pulse is a podcast designed to give startup enthusiasts from around the world a behind the scenes and on-the-ground understanding of what's happening in China's startup ecosystem every week. Run By Chinaccelerator and SOSV, hosted by Ryan Shuken, William Bao Bean and Oscar Ramos, and founded by Ryan Shuken & Todd Embley - hackers and hustlers on the ground and at the epicenter of it all in Shanghai, China.