Willie G stole the show. There was a three-minute pitch competition, and startups of all stripes were on stage looking for advice and funding. But Willie G’s Party on Demand was the only pitch that anyone could name at the conference.

It’s hard to captivate an audience and keep them after the first few seconds, especially if they’re allowed (and sometimes even encouraged) to use their devices throughout. But you know you’ve won when people stop fiddling with their laptops and phones to watch the stage, or better yet, reposition their mobile devices to film what you’re doing.

Related: You can now raise money on BEAM

You can tell that this isn’t Willie G’s first time pitching. Here he is making a one-minute pitch in mid-April:

Not a bad improvement in just three months.