Have you heard of Conor McGregor?

He’s a UFC Superstar who has made constant headlines over the past couple of years.

But he’s not just a great fighter in the cage – he’s also a great businessman.

Aside from winning a championship belt in UFC, he’s also built his brand to startling heights.

Today, we’ll focus on the business and marketing side of things – because there is certainly A LOT we can all learn from him in those area.

Here are 3 marketing lessons you can learn from Conor McGregor

1. NAIL YOUR BRANDING

When people think Conor McGregor, they picture an extremely confident, flashy trash talker with a fiery Irish accent and iron fists.

This powerful branding has earned him extremely profitable sponsorships and worldwide fame.

Branding is crucial for every business – if you can nail your branding, you’ll have a leg up on your competition.

Here’s how you can nail your branding:

• Use a consistent voice through your website and all your messaging
  
• Be active on social media
  
• Create an eye-catching logo
  
• Be the best at what you do – back up your talk
  
• Interact with your customers as much as possible
  

2. DON’T LET A LOSS KEEP YOU DOWN

After Conor’s big loss against Nate Diaz earlier this year, nobody knew how’d he respond.

Would he fall off the map like Rhonda Rousey, the former UFC women’s champ after her surprising loss?

Or would he rise from the ashes and become even stronger because of it?

Well, he’s proved the latter – as he came back and beat Nate Diaz in a rematch, and his brand is just as strong as ever.

For your business, all will not always go well. Some products or service offerings will fail, and you’ll have to go back to the drawing board.

But don’t allow these failures to keep you down. Realize that there is no “final failure” and you can learn from every single one of your mishaps. Use these temporary setbacks as springboards to your next great success.

3. CRUSH IT WITH SOCIAL MEDIA

McGregor is a master of social media – especially when it comes to promoting his fights.

With millions of followers on Twitter, Facebook, and Instagram, he stays very active and keeps his fans engaged.

But you might be thinking, “He’s a big fighter, so of course he’ll be big on social media!”

Well, to put it in perspective, here’s how he stacks up against other UFC stars in terms of his share of voice (% of overall mentions)

1. Conor McGregor – 44% – 6.4m mentions
   
2. Brock Lesnar – 24% – 3.4m mentions
   
3. Nate Diaz – 14% – 1.99m mentions
   
4. Jon Jones – 9% – 1.3m mentions
   
5. Jose Aldo – 5% – 0.7m mentions
   
6. Michael Bisping – 4% – 0.5m mentions
   

In the days leading up to his rematch with Nate Diaz, Conor responded to tons of followers throughout social media. He responds with personality, but also humility and respect.

Because of that, his fans feel appreciated, valued, and respected. This goes a LONG way.

In addition, over a 30 day period before a fight in 2015, he tweeted on average 2.9 times per day and received an average of 108 retweets and 160 favorites per tweet.

He used tools like TweetDeck to help him manage the load.

What this tells you is that you should stay consistent on social media, and even increase your activity in the days and weeks before a launch. Engage with your followers. In doing so, you can build some buzz and make more sales once launch day actually comes around.

CONCLUSION

You can’t get to the top of the UFC world and build a spectacular brand without some serious marketing chops. Conor McGregor has made his way to the top with no plans to step down anytime soon.

Instead of simply looking on at his success in awe, use it as a learning experience, and see if you can apply some of those takeaways in your own business!