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TikTok's twin app Douyin launches movie streaming feature

The platform has 800 million daily active users


TikTok's twin app Douyin launches movie streaming feature | BEAMSTART News

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TikTok's twin app in China, Douyin, has been attempting to extend its features, which will now incorporate full-length films.

ByteDance, the parent company of TikTok and Douyin, is allowing Chinese users to stream movies directly from the Douyin platform.

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This move can be followed back to the beginning of the health situation flare-up in China — When cinemas had to close down in late January, one movie studio made a breakthrough move to skip the theatre release of its new film Lost in Russia, which instead, the film was debuted on Douyin.

BytDance also paid Huanxi USD $90.8 million to stream the Lunar New Year family flick. 

This could mean ByteDance is attempting to develop its path to take on China's Netflix-like platforms, for example, iQiyi, Youku, and Tencent Video.

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