Indonesia’s Blibli opens cashless physical store

Indonesian e-commerce Blibli has opened the first retail store to establish an offline presence, complementing the rapidly growing BlibliMart online grocery store.

Indonesia’s Blibli opens cashless physical store | BEAMSTART News

The store offers cashless and cashier-less services, allowing customers to purchase groceries and other goods without any cashier checkout.

The retail store had recorded more than 1,000 orders daily in its closed test run that started in November last year.

Blibli uses its online consumer data to determine the product preferences of consumers near the store to ensure suitable product selection and stock availability.

Blibli aims to triple the 313 percent order growth and double the 227 percent gross merchandise value that BlibliMart recorded last year.

“Sixty-six percent of shoppers are omnichannel shoppers, shoppers that use both online and offline platforms for their shopping needs. That’s why the retail store will hopefully bring us to these omnichannel consumers,” Blibli senior vice president of trade partnership Fransisca Krisantia Nugraha said.

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