3 important takeaways on how to win at trading on Amazon.

Shared by Chris Rawlings From Sophie Society During Global Sources Summit


Wallace Ho

29 Oct, 2019

3 important takeaways on how to win at trading on Amazon. | BEAMSTART News

Just like every other year, Global Sources Summit took place in parallel with the Global Sources Trade-shows in Hong Kong.

The Summit is a paid segment of the Global Sources event that focuses on educational topics related to trading and sourcing.

This time around, special guest Chris Rawlings from Sophie Society took the stage to share more about how traders could grow businesses more effectively selling on Amazon.

Here are 3 takeaways shared by Chris Rawlings to craft the best product listings to garner higher sales conversions on Amazon:

1) Do cross referencing popular keyword search in cross platforms.

Focus on identifying keywords that are popular across Amazon and other platforms that sellers are using. 

As most people on Amazon are searching for items, it is crucial to ensure that the right density of keywords in the title and description of listings is present.


2) Find keywords that focus on a specific audience group

Focus on a keyword that has the highest likelihood of capturing a specific target buyer's attention. 

Often times, it is an adjective or a brand. Example: "Cheap Gorilla Glass Screen Protector for iPhone 11".

Chris also mentioned that focus is important. "If you are trying to sell to everyone, you are selling to no one".


3) Start with benefits, not features

When crafting a product listing, focus on the value people will receive (the "WHY") instead of the features of the products (the "WHAT"). 

Purchase behaviour is emotional, and people reason with logic.

Already a member?

Sign in to read this article & enjoy the following:

  • Access to members-onnly content, events, and more
  • Connect with a global community of CEOs, Business Owners, and more.
  • Free Business Feature & Profile Listing
  • Post Unlimited Jobs & Hire Talent Effectively
  • Connect with Investors and Fundraise
  • Search through entire members, companies, and investors directory
  • and lots more!

Latest Jobs

Account Manager (Hybrid)

Pinkerton

New York, NY, United States

Full Time

Salary Undisclosed

Customer Service Representative

Gamer's Hideout Sdn. Bhd.

Dataran Prima, Petaling Jaya, Malaysia

Full Time

MYR 3000 — MYR 4000 monthly

GROCERY SHOPPER UP TO $11/H !THEY ORDER, YOU SHOP!

RecruitFirst

SIngapore, Singapore

Contract / Freelance

SGD 9 — SGD 11 monthly

English Technical/Legal Writer

Pacston Technology Group

Kuala Lumpur, Malaysia

Full Time

USD 20000 — USD 60000 monthly

[URGENTLY NEEDED] Portuguese to English Proofreader

Elite Asia

Malaysia

Contract / Freelance

Salary Undisclosed

Junior Accounts Cum Admin Assistant

LABEL-LINE CORPORATION PTE LTD

Kallang, Singapore

Full Time

SGD 1600 — SGD 1800 monthly

Head of Developers

TWGT

Manila, Philippines

Full Time

USD 2000 monthly

Financial Officer

PIVOT Fintech Pte Ltd

60, #11-25 Paya Lebar Rd, Paya, Singapore

Full Time

USD 5000 — USD 8000 monthly

BEAMSTART is a hub for everything Startups, Entrepreneurship, and Innovation. Connect with a global community of people, and stay updated with the latest startup jobs, news, and discussions.

 
© 2016 - 2022 BEAMSTART. All Rights Reserved (Legal).