BEAM today announced the launch of the Business Art of War campaign, an initiative focused on championing the international expansion and digital transformation of SME companies in Malaysia and beyond.
The campaign will feature a series of monthly events that bring together hundreds of Malaysian SME owners and business influencers on a regular basis.
The goal is to create a regular on-ground support system for SME owners to forge deep business relationships, expand internationally, and share valuable insights on topics related to digitalization, sustainable growth, and cross-border access.
"Malaysia has great companies. Unfortunately due to political instability and ever-changing market conditions globally, it is crucial to ensure that traditional companies have the capacity to innovate and stay relevant in today's times. We hope to bring some value in this area through this campaign, and to bring Malaysia to greater heights.", mentioned Kenneth Ho, CEO of BEAM