Instagram is launching a brand new feature to allow users to checkout and make payments for products directly on the app.

Checkout with Instagram launches today in the U.S. with more than 20 top brands, with plans to enter more parts of the world eventually.

Instagram plans to monetize this feature by introducing a "selling fee" upon each transaction. 

As of now, the selling fee amount has yet to be announced.

Merchants will only get necessary details to fulfill an order, which includes contact info and address (no payment information is provided).

Users will be able to pay with PayPal, Visa, Mastercard, American Express or Discover. 

Plans to allow merchants to integrate other e-commerce stores like Shopify, BigCommerce, and ChannelAdvisor will be coming later in the year.