In this Holiday Marketing guide, you’ll learn: 

The most up-to-date statistics about the last year holiday sales season 

20 actionable and easy-to-apply holiday marketing ideas 

Suggested marketing tools to save your time and efforts

To get a slice of the pie, all online stores are pushing out a lot of marketing campaigns. While some campaigns result in extremely high return on investment, others might sink to the deep.

So, how to grab this chance to skyrocket your revenue? We’ve got you covered.

In this Holiday Marketing guide, you’ll learn:

The most up-to-date statistics about the last year holiday sales season

20 actionable and easy-to-apply holiday marketing ideas

Suggested marketing tools to save your time and efforts

First, it’s important to take some time to reflect these highlights of Holiday 2016 landscape.

Global eCommerce statistics and trends

By digging into data from over a dozen authoritative sources, we compiled here the most updated highlights about the holiday sales season.

The rise of Mobile Commerce

Google’s numbers show that 54% of all online shoppers say they plan to shop on their smartphones during the holiday season whenever they have spare time. Additionally, 30% of all online shopping happens on mobile devices and mobile searches related to shopping jumped by 120% on last year’s holiday season. And Google predicts this trend to be spread faster throughout this holiday season.

Takeaway:

On holidays, busy customers are always on the go so it’s important to make sure your online store is mobile friendly so they can visit the site on their phone whenever they want, no matter where they are.

Social Commerce becomes a powerful avenue for sales

The impact of social media on Ecommerce industry is huge, as per the numbers, approx 37 million social media visits led to 529,000 orders last holiday season. Plus, an average of 85% of all orders from social media come from Facebook.

With the rapid growth of social advertising, more and more online store owners willing to pay for ads. It’s projected that $41 billion will be spent on social media advertising in 2017.

Takeaway:

If you are planning to invest your time and money on social media, make sure you’ll start it soon. Ad costs rises dramatically in November and December when competition increased.

Read more: 20 holiday marketing checklists to prepare your store for this Holiday season