26 Jan, 2020FORTUNE.COM
When Greta Thunberg expressed her refusal to fly, owing to the environmental impact it imposes, she sparked widespread “flight shaming,” making travelers think twice about their means of transportation and prompting them to take a more thoughtful approach to travel.
“Something we are often asked about is how ‘flight shame’ has impacted SAS,” says Lars Andersen Resare, head of environment for Scandinavian Airlines. “We believe it’s important that people can continue to meet and that the world can continue to travel. But we can’t continue to just travel without adjusting to a more sustainable way.” ...
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