At Niantic, we have a long history of viewing the world differently. We are the world’s leading augmented reality company with an initial focus on augmented reality games. We see a future where our technology paves the way for new entertainment experiences, advanced robotics, and scaled adaptive computing — and games are where we incubate some of our most audacious thinking.
We’ve built the world’s only planet-scale augmented reality platform for current and future generations of augmented reality hardware. We think of this platform as a global operating system for applications that unite the digital world with the physical world.
Technology has already transformed our lives, bringing together people, ideas, and information in unimaginable ways. We’re hard at work on a new technological chapter that connects the digital world with reality.
When the digital world and reality come together, something magical happens. But you need to understand reality in order to augment it….
We pioneered real world gaming — adventures on foot with others — which has helped transform the Earth into the new game board.