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Job Positions

Digital Marketing Specialist

Full Time

Job Descriptions for Digital Marketing Specialist • Assist in the formulation of strategies to build a lasting digital connection with consumers • Plan and monitor the ongoing company presence on social media (i.e., Facebook, LinkedIn, Instagram, and Twitter) • Launch optimized online advertisements through Google AdWords, Facebook, etc. based on desired goals • Be actively involved in SEO/SEM efforts (keyword, image optimization etc.) • Prepare online newsletters and promotional emails and organize their distribution through various channels • Provide creative ideas for content marketing and update web pages • Oversee and manage all the social media accounts • Collaborate with designers to improve user experience • Build an inbound marketing plan • Lead the planning and execution of marketing campaigns (e.g., video production) • Measure performance of digital marketing efforts using Web analytics tools (Google Analytics, WebTrends etc.) • Acquire insight into online marketing trends and keep strategies up-to-date • Maintain partnerships with media agencies and vendors Job Requirements for Digital Marketing Specialist • Degree or higher qualifications in Marketing, Digital Technologies, or any other related field; equivalent working • Preferable to have 2 years of experience or more in similar role • Excellent understanding of digital marketing concepts and best practices • Experience with B2C social media, Google AdWords and email campaigns and SEO/SEM • Working knowledge of ad serving tools (e.g., DART, Atlas) • Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.) • Proven skills and experience in creative content writing (e.g., social media posts, blog articles) • Social media literacy • Familiarity with web design • Analytical mindset and critical thinking • Excellent communication and interpersonal skills • Sense of ownership in your performance and its impacts on the company's success BSc/BA in marketing, digital technologies or relevant field

George TownUSD 1000 - USD 1500 monthly

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