We will contribute to the growth of our nation’s economy by fulfilling the role as a financial service provider to help customers with their wealth formation and capital enhancement.

Customer)

We will help customers realize affluent lives and promote corporate values by advising about appropriate use of wealth and asset. Toward that end, we will keep striving to be the group with full commitment and devotion.

(Global)

We will read the times right and see things in global perspective to prevail as an innovative group.

(Region)

We are the group that will care about the community in which we operate and render the help to elevate the prosperity there now and in the future.

(Employee)

We will remain to be the group that encourages employees with varying experience and expertise to attain sparkling self-realization in their respective ways.

(Trust)

We will remain to be the group that negotiates even the toughest adverse stream of the times with the matching strength and resilience with a view to winning the confidence from our stakeholders.