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Vian Roy

CEO of PAVIANI - Media

About Vian Roy


Work & Companies

PAVIANI-Media

Founder

United States

Jan 2021 — Present

We Help E-commerce & Info Product Businesses Produce Spine-Chilling ROI Via Paid Advertising

Freelance

Media Buyer

Jan 2018 — Present

- Maintain and organize all ad campaigns on Facebook, Instagram, YouTube, Google, Pinterest, Tiktok, and Snapchat to ensure that we can filter different results - Manage $10k to 20k daily ad spent per client - Experience handling international and local clients in the e-commerce and leads gen, such as Germany, Sweden, Netherlands, Finland, Denmark, Poland, Norway, United Kingdom, United States, Hong Kong, Singapore, and the Philippines. - Setting up, launching, optimizing, monitoring, scaling, and reporting of ad campaigns throughout the various platform - Troubleshoot and firefight any unforeseen situation for advertising platforms and tracking platforms (Google Tag Manager, Pixel, Google Analytics, Outbrain, Hyros, Clickfunnels) - Onboarding of clients and projects on their advertising requirements and platforms - Generate reports and update critical numbers on a daily, weekly, and monthly basis - Research and develop new ads strategies to stay ahead in the marketing industry - Help identify target audiences and plan media campaigns - Set up store from scratch in Shopify and Woocommerce - Prepare creatives using Photoshop and Premiere Pro - Create chatbots for FB pages using Manychat and Botcake

DIVIZORA

Business Consultant

May 2018 — Jan 2021

- Manage team of 10 staff - Handled B2B and B2C customers - Developed and implemented best processes for operations and logistics - In charged to handle the Lazada and Shopee platform

Spyeat

Business Consultant

Nov 2019 — Jun 2020

- Performed initial assessments before the project begins - Helped founder with business processes, tech development and performance marketing - Communicate with investors

Conveyancing.com.au

Technical Business Analyst

Sep 2019 — Mar 2020

- Tasked to come up with proper documentation such as Business Requirement Document, Functional Requirement Document and User Guide. - Conduct system analysis - Assist in integration and testing of new solutions. - Worked with multiple projects - Working closely with the C-Suite (AU and PH) ensuring all the processes are efficient

Adventus Singapore Pte Ltd

Inventory Control Operations

Sep 2017 — Dec 2017

- Tasked to handle the Purchasing and Inventory (SAP) and analyzing data in the SQL. Specifically - Monitor and analyze the stocks in all countries (Singapore, Philippines, Hong Kong and Malaysia)


Education & Qualifications

De La Salle-College of Saint Benilde

Business Administration Major in Computer Application with Specialization in Business Analytics

2014 — 2018

- In Computer Applications, you become proficient in business-solving methods and management techniques while you gain training in constructing and implementing organization-specific IT systems to streamline business operations and boost productivity.

- In Business Management, you learn to integrate operations, marketing, finance, human resource management, strategic management and corporate social responsibility making them versatile professionals in any industry. The degree promotes critical thinking and practical application of business concepts through simulations, cases, and discussions.

- Business Analytics offers you an opportunity to explore and learn the power of data with the use of analytical tools coupled with a clear understanding of the business’ needs and wants.


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