Hong Kong's first intercity coach platform


When it comes to flight booking, we have Skyscanner; hotel reservation, we have HotelsCombined; train ticketing, we have MTR or 12306 in China. Yet we do not have one for Cross Boundary Coach Services – until we have GoByBus.

Contrary to the airports or railway stations which have a fix and permanent location for boarding, the coach stations are rather scattered, usually hided in the inconspicuous corner of back lanes, with the destination and schedule information dispersed among the respective operators, and the trip details unpublished unless you ask for it. Not less surprisingly, the industry is still heavily rely on manpower for the physical paper ticket selling and inspection, as well as leading passengers from the ticket office to the right place to board.

We are aiming to be the best choice for booking intercity coaches, providing an end-to-end solution of bus information, ticketing, and boarding services that are comparable to the experience in taking flight. We help the passengers to explore more alternatives than the East Rail which are also more convenience given its point-to-point nature; we bring additional revenues to the operators by a new distribution channel, expand the target customer to existing passengers in other transportation modes and foreign travelers, and save the costly rental and staff expense for operating the ticket offices; we create values to our city by utilizing the capacity of vehicles on road and encouraging the rationalization of schedule and resources by the operators.

In the longer run and upon the success of its implementation in Hong Kong, we target to introduce this experience to ASEAN countries, with Vietnam, Cambodia, and Myanmar as the pilots, where road transport accounts for a very high percentage for their citizen’s inter-city commutation; as well as several frontier provinces in China. Ultimately, connecting the dots in each countries to form a regional platform for coach services, and supporting digitization of everyday life.

People & Team

Ken Yung

Entrepreneur | Co-founder & Chief Business Developer at

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