Although it is very easy to start a business today, it is incredibly difficult to attract peoples attention. There is absolutely no point in having the best product / app / website in the world if nobody takes notice of it. And let's face it - We live in a Facebook + Google dominated world.
It's a PAY to PLAY market. In other words, you need to spend money to get people to notice you unlike before. At the same time, you have very little chance of 'going viral' if you're a new player on the block.
As Google & Facebook continue increasing their dominance in the market, advertising costs are expected to continue rising as well. In fact, ads are also becoming more saturated as more advertisers enter the market.
What is your unfair advantage?
Outline of this comprehensive program: