Zapier's Head of Paid Ads on Storytelling, AI-Targeted Ads, and Why He's All-In on Influencer Marketing

Quick Summary:

David Bowie preached it: You've got to keep up with all the changes happening in the advertising industry or risk throwing precious cash down the drain.(Those are the lyrics, right?

De Feu is so confident about influencer marketing that he negotiated to bring it under his paid ads team.

"Storytelling is huge" is exactly the same pitch I gave my parents when I was trying to convince them that majoring in creative writing was a sound financial decision — but de Feu isn't wrong.

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Article Details

Author / Journalist: Caroline Forsey

Category: MarketingBusiness

Markets: United States

Topics: Learn Paid Hubspot Keep Influencers Marketing Says Trying Zapier Storytelling Good

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-09-26 @ 19:51:14 (19 hours ago)

News Timezone: GMT -5:00

News Source URL: blog.hubspot.com

Language: English

Article Length: 674 words

Reading Time: 4 minutes read

Sentences: 39 lines

Sentence Length: 18 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © HubSpot

News ID: 22745409

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About HubSpot

Main Topics: MarketingBusiness

Official Website: blog.hubspot.com

Update Frequency: 1 posts per day

Year Established: 2006

Headquarters: United States

News Last Updated: 1 days ago

Coverage Areas: United States

Ownership: Independent Company

Publication Timezone: GMT -5:00

Content Availability: Worldwide

News Language: English

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Publisher ID: #2

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