YouTube Raises TV Subscription Rates By 14% To $83 Per Month, Citing Rising Content Costs: Prices Have More Than Doubled In Less Than 6 Years

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YouTube Raises TV Subscription Rates By 14% To $83 Per Month, Citing Rising Content Costs: Prices Have More Than Doubled In Less Than 6 Years - Benzinga

Quick Summary:

Alphabet Inc.(NASDAQ:GOOGL) (NASDAQ:GOOG) subsidiary Google’s video streaming platform YouTube is pushing forward with a significant price increase, raising its base TV subscription plan from $72.99 to $82.99 per month, effective immediately for new customers and Jan.13, 2025, for existing subscribers.

Since March 2018, YouTube TV has more than doubled its monthly rate, escalating from $40 to $83 in just under six years.“We don’t make these decisions lightly,” the YouTube TV team acknowledged in a statement on X, emphasizing their commitment to delivering comprehensive entertainment options.

What Happened: The streaming service attributes the 14% price hike to the “rising cost of content,” marking another substantial increase in its pricing strategy.