Why you’re never the customer when your startup is solving a problem

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Why you’re never the customer when your startup is solving a problem

Quick Summary

I hear this a lot from founders: "I don’t need to do more customer research because I’m focused on solving the problem I experienced myself.I AM the customer! ” Except you’re not, not any more.

Maybe I’ll just wait until some other people I know tell me they love it and I should get onboard.

They’re either content in their work, trapped in it, scared of change, or oblivious to the possibility that there might be a better way to solve this problem.

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Article Details

Author / Journalist: Alan Jones

Category: Startups

Topics: Alan Jones Business strategy Founder Advice

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2022-06-22, 03:35:08

News Timezone: GMT +10:00

News Source URL:

Language: English

Reading Time: 3 minutes read

Article Length: 504 words

Coverage Area: Australia

Availability: Desktop Web, Mobile Web

News ID: 2827

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Last Updated: 13h ago

Coverage Areas: Australia

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