What Is a Product Marketing Manager? Job Description and Salary

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What Is a Product Marketing Manager? Job Description and Salary - HubSpot

Quick Summary:

While not required, there are certifications available (such as the Certified Product Marketing Manager distinction) that can help better prepare Product Marketing Managers for the responsibilities they are about to take on.

After I learned about the core responsibilities of a product marketing manager, I wondered, “What does a product marketing manager do? ” So, I thought I would ask Oakley for specifics.

This requires the product marketing manager to determine what type of campaign needs to be done, create a budget for the marketing endeavors, craft a project plan to map out when this content will be released, and oversee a team that will create the desired content.Engagement.