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Web Design and Blockchain: 5 Features to Consider

Rajitha ReddyRajitha Reddy1y ago

Web Design and Blockchain: 5 Features to Consider - BEAMSTART

Blockchain is the technology responsible for Bitcoin, which was created 13 years ago. However, its application has been widely expanded since then with the introduction of smart contracts (courtesy of Ethereum), which has made way for NFTs, Defi, and DApps. When it comes to web design, blockchain technology has the power to increase security, boost branding efforts, increase engagement and functionality, and elevate user-friendliness. You can find out more below.

Functionality

Website features must be well-designed and easy to navigate. If parts of your website malfunction regularly, users will find alternatives. Given that blockchain tech is relatively new for the majority of people, you need to signpost them to relevant information. Users should be able to make transactions on your website without feeling confused. If you visit popular crypto websites like Gemini.com, you will find that the homepage clearly lists everything they have to offer, alongside plenty of links to find out more.

Branding

Branding any website is important, and the same goes for those with blockchain functionality. Having an obvious brand helps improve user trust in your product, making them more likely to return. The beauty of implementing blockchain features on a website is that you can Create NFTs that are unique to your company, which will help boost exposure within the community.

Engagement

You can have the most secure, functional, and user-friendly website on the planet, but people won’t interact if it doesn’t look great. You can entice visitors to engage with your page by using visual content including videos and pictures. Additionally, any calls to action (CTA) written into your content need to be clear, which will allow visitors to find your products with ease.

Security

Security is one of the most important parts of web design, especially if you’re holding customer data. Your website must have a secure payment gateway and encryption. If users need to log in to your website, you can increase security by integrating two-factor authentication (2FA), which is slowly becoming an industry standard. With 2FA, users will need to log in with their passwords and then prove their identity with a unique code sent via email or text.

User-Friendly

We mentioned previously that your website must be functional. As well as this, the web design has to be user-friendly. This means having clear menus and obvious access to products and services. Again, if a potential customer isn’t able to easily use your website, they’ll leave the site and most likely never return. If you need help creating a user-friendly website, you can design from a template and look at high-quality websites to see how it’s done - there’s nothing wrong with pinching ideas for web design.

Take Away

Gone are the days when static HTML pages were enough to draw users in. Instead, you need to think outside the box and give browsers a reason to stay on your page. If you ensure your website succeeds in all areas outlined above, you will see traffic increasing and happy customers. 

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