UOB refreshes brand to reinforce long-term Asean strategy

The Star Business LogoThe Star Business1 mo ago

UOB refreshes brand to reinforce long-term Asean strategy - The Star Business

Quick Summary:

KUALA LUMPUR: United Overseas Bank (UOB) has announced its brand refresh in line with its purpose – Building the Future of Asean: For the people and businesses within and connecting with Asean.

To deliver on its ‘Purpose’, UOB will double down on three strategic areas – Connectivity, Personalisation and Sustainability.

In a statement, the bank said the brand refresh was not just a re-branding exercise or a marketing campaign.

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Article Details

Author / Journalist: The Star Online

Category: Economy



Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2022-10-06 @ 16:22:00 (1 months ago)

News Timezone: GMT +8:00

Ranking: #787 (out of 3314 stories this day)

News Source URL:

Language: English

Article Length: 353 words

Reading Time: 2 minutes read

Sentences: 10 lines

Sentence Length: 36 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © The Star Business

News ID: 756172

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About The Star Business

The Star Business Logo

Main Topics: Economy

Official Website:

Update Frequency: 46 posts per day

Year Established: 1971

Headquarters: Malaysia

News Last Updated: 4 hours ago

Coverage Areas: Malaysia

Ownership: Independent Company

Publication Timezone: GMT +8:00

Content Availability: Local / Regional

News Language: English

RSS Feed: Available (XML)

API Access: Available (JSON, REST)

Website Security: Secure (HTTPS)

Publisher ID: #22

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