Unlocking personalisation mastery: 7 principles of intelligent customisation

Quick Summary:

Many brands rely on simple static data, such as inserting a first name in an attempt to personalise.

This form of basic personalisation could even be losing sales.

Smart personalisation targets people based on behavioural personas.

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Article Details

Author / Journalist: Abhishek Gupta

Category: StartupsTechnology

Markets: Singapore

Topics: Resource Brand People Brand strategy Digital marketing Marketing Personalisation Community

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-09-25 @ 08:45:42 (2 days ago)

News Timezone: GMT +8:00

News Source URL: e27.co

Language: English

Article Length: 639 words

Reading Time: 4 minutes read

Sentences: 1 lines

Sentence Length: 639 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © e27

News ID: 22704619

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About e27

Main Topics: StartupsTechnology

Official Website: e27.co

Update Frequency: 10 posts per day

Year Established: 2006

Headquarters: Singapore

News Last Updated: 14 hours ago

Coverage Areas: Singapore

Ownership: Independent Company

Publication Timezone: GMT +8:00

Content Availability: Worldwide

News Language: English

RSS Feed: Available (XML)

API Access: Available (JSON, REST)

Website Security: Secure (HTTPS)

Publisher ID: #10

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