'Trust and reserve judgement' on rebrand, says Jaguar

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'Trust and reserve judgement' on rebrand, says Jaguar - BBC Business

Quick Summary:

The iconic carmaker's rebrand has certainly caught people's attention, but will it pay off?

Mr Rolston said "branding logic" suggests companies "lean into" their current perception with the public, but Jaguar appears to have shunned that."Everything they have put out so far is not like a Jaguar.

Jaguar has urged people to "trust and reserve judgement" over the rebrand of the carmaker.