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Tiger Global backs SaaS omnichannel social commerce platform SleekFlow in $8M funding

TechCrunch LogoTechCrunch5d ago

Tiger Global backs SaaS omnichannel social commerce platform SleekFlow in $8M funding

Quick Summary

Social commerce — the process of buying and selling products or services directly through social media platforms like Facebook, Instagram and TikTok — is becoming the most natural way for consumers to make purchases since people use social media and messaging apps almost every day.

Founded in 2019, SleekFlow now serves more than 5,000 businesses across the globe, including NARS Cosmetics, Bossini, Lalamove Hong Kong and PSB Academy.

In Southeast Asia alone, about 90% of digital merchants use digital payments for profitability and survival, the company says, adding that the chat-to-checkout tool is significant in driving sales and conversions from various digital sales channels.


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Article Details

Author / Journalist: Kate Park

Category: Startups

Topics: Social commerce Asia Developer Mobile Omnichannel messaging Hong kong Cloud TC Apps Omnichannel Europe Recent Funding ECommerce Funding SaaS Startups Southeast Asia

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2022-06-23, 02:30:03

News Timezone: GMT -5:00

News Source URL: techcrunch.com

Language: English

Reading Time: 4 minutes read

Article Length: 547 words

Coverage Area: United States

Availability: Desktop Web, Mobile Web

News ID: 4991

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