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Supercar makers start to go electric

Financial Times LogoFinancial Times1 mo ago

Supercar makers start to go electric

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Rimac, as the first brand to market, has a head start over others but also faces the challenge of ploughing the virgin snow.“There are no other electric hypercars on the market, so there is no reference point for customers,” explains Mate Rimac.

Ken Choo, who runs HR Owen, the world’s largest Ferrari and Lamborghini dealer, says that his customers are indeed asking about electric vehicles, even if only out of curiosity, or a desire to be seen doing the right thing.“They want to be the first in one, it’s more fashionable to be in a clean electric car,” he says.

In fact, for dealerships, fears over the end of the petrol engine are even prompting an unexpected boom.“It’s actually helping the sale of the engine cars, because it’s the last batch before it turns electric,” says Choo at HR Owen.“People are trying to enjoy the engine as much as possible because they know it’s running to an end.


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Article Details

Author / Journalist: Peter Campbell

Category: MarketsFinanceInvesting

Topics: Runge Electric Other Technology Rimac Says Supercars Cars

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2022-06-22, 03:00:27

News Timezone: GMT -5:00

News Source URL: ft.com

Language: English

Reading Time: 14 minutes read

Article Length: 2508 words

Coverage Area: United States

Availability: Desktop Web, Mobile Web

News ID: 2802

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Official Website: ft.com

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Year Established: 1888

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News Last Updated: 9h ago

Coverage Areas: United States

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Publication Timezone: GMT -5:00

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