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Selling to startups is not the same as selling to SMBs

TechCrunch LogoTechCrunch1w ago

Selling to startups is not the same as selling to SMBs

Quick Summary

Brex's recent decision to exit part of the SMB market was big news.

In this context, we want to talk about just what an SMB is and how not all small accounts are the same.

They’re terrible customers.They churn fast.


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Article Details

Author / Journalist: Anna Heim

Category: Technology

Topics: EC Fintech Blake Bartlett Expensify TC SMBs EC Newsletter Product-led growth Fintech Finance Ramp Brex Startups B2B Henrique Dubugras SaaS Enterprise The Exchange Openview venture partners

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2022-06-22, 16:30:02

News Timezone: GMT -5:00

News Source URL: techcrunch.com

Language: English

Reading Time: 3 minutes read

Article Length: 481 words

Coverage Area: United States

Availability: Desktop Web, Mobile Web

News ID: 3929

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About TechCrunch

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Main Topics: Technology

Official Website: techcrunch.com

Update Frequency: 11 posts per day

Year Established: 2005

Headquarters: United States

Last Updated: 10h ago

Coverage Areas: United States

Ownership: Independent Company

Publication Timezone: GMT -5:00

Languages Covered: English

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Publisher ID: #20

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