See the wild 1977 Nike memo that calls personal ambition a 'danger' and urges workers to 'fight the law'

Quick Summary:

In 1977, Nike executive Rob Strasser dashed off a memorable list of "principles" that captured the company's irreverent early days.

And most importantly: The federal government had just said the company owed it $25 million for unpaid tariffs on sneakers, an amount that cofounder Phil Knight said in his memoir would have simply put the company "out of business".

Reames characterized the list as "raw," and reflective of the company's scrappy early days when it had to stretch budgets – "Live off the land" – and tangle with much larger competitors, most notably Adidas – "This is as much about battle as about business".

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Article Details

Category: EconomyBusiness

Markets: United StatesJordan

Topics: Workplace Retail Nike Careers Sportswear

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2023-01-27 @ 20:58:36 (1 months ago)

News Timezone: GMT -5:00

News Source URL: businessinsider.com

Language: English

Article Length: 674 words

Reading Time: 4 minutes read

Sentences: 57 lines

Sentence Length: 12 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Business Insider

News ID: 4867305

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