In 1977, Nike executive Rob Strasser dashed off a memorable list of "principles" that captured the company's irreverent early days.
And most importantly: The federal government had just said the company owed it $25 million for unpaid tariffs on sneakers, an amount that cofounder Phil Knight said in his memoir would have simply put the company "out of business".
Reames characterized the list as "raw," and reflective of the company's scrappy early days when it had to stretch budgets – "Live off the land" – and tangle with much larger competitors, most notably Adidas – "This is as much about battle as about business".
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