Sapporo Breweries' new hit -- bluejeans - Nikkei Asia

Quick Summary

Number Nine Brewery in Yokohama, Jokun Brewing Lab in Tokamachi, Niigata Prefecture, and Oriental Brewing in Kanazawa all use the bakery's discarded crusts to produce beer or low-malt beer.

Black Label Malt & Hops JEANS (Handmade) are produced with the malt lees from Sapporo's Black Label beer.

Upcycled beer products that focus on ties with a particular region or community help breweries attract new fans.

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Article Details

Author / Journalist: Staff Writer

Category: BusinessFinanceAsia

Topics: Business Denim Sapporo Upcycling Asahi Prefecture Made Food Beer Breweries Waste

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2022-06-19, 02:12:00

News Timezone: GMT +9:00

News Source URL: asia.nikkei.com

Language: English

Reading Time: 7 minutes read

Article Length: 1221 words

Coverage Area: Japan

Availability: Desktop Web, Mobile Web

News ID: 829

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Official Website: asia.nikkei.com

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News Last Updated: 11h ago

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