After weeks of pushing early deals, retailers in the United States and some other countries are promising bigger discounts on Black Friday, the sales event that still reigns as the unofficial kickoff of the holiday shopping season even if it's lost some luster.
Enough traditionalists must still be around, because Black Friday remains the biggest day of the year for retail foot traffic in the US, according to retail technology company Sensormatic Solutions.
Black Friday is still an incredibly important day for retailers, Grant Gustafson, head of retail consulting and analytics at Sensormatic, said.
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