Realty, offshore betting ads account for 63% of violations: ASCI report

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Realty, offshore betting ads account for 63% of violations: ASCI report - Business Standard

Quick Summary:

Improved Efficiency: ASCI reduced its average complaint resolution time from 30 days to 18 days, thanks to more advertisers voluntarily withdrawing non-compliant ads.

Greenwashing: ASCI’s proactive monitoring also identified 100 ads making misleading green claims, with 99% of them requiring modifications.

ASCI’s rigorous monitoring efforts led to the investigation of 3,031 ads out of 4,016 complaints filed during this period.53% of the non-compliant ads were voluntarily withdrawn by advertisers without contest.