Paramount Prepares To Part Ways With Nielsen For Audience Measurement Over Pricing Conflict

Quick Summary:

Nielsen has long been the industry standard, but its rising costs and perceived shortcomings in tracking digital consumption have prompted networks like Paramount to explore alternatives like VideoAmp, ComScore, and iSpot despite advertisers’ continued reliance on ...

As more viewers migrate to digital platforms like Netflix and Hulu, traditional methods of measuring linear TV audiences have been criticized.

Paramount Global (NASDAQ:PARA) is on the verge of ending its reliance on Nielsen for audience measurement.

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Author / Journalist: Vandana Singh

Category: Technology

Markets: United States

Topics: PARA Contracts Markets Briefs Top Stories AI Generated Media Stories That Matter General Benzinga News Tech

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-09-27 @ 18:11:12 (11 hours ago)

News Timezone: GMT +8:00

News Source URL: benzinga.com

Language: English

Article Length: 389 words

Reading Time: 3 minutes read

Sentences: 18 lines

Sentence Length: 22 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Benzinga

News ID: 22753724

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