Omnicom's Interpublic Group buy to make it India's second-largest ad firm

Quick Summary:

IPG has a presence in India through IPG Mediabrands India.

Industry experts believe that GroupM has a monopoly in India’s advertising market right now.

Some agency brands may vanish, but this won’t directly affect clients (under Omnicom and IPG), as services will be redistributed among remaining agencies,” Goyal explains.

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Article Details

Category: BusinessFinance

Markets: India

Topics: IPG Mediabrands Advertising Acquisition

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-12-10 @ 18:57:55 (3 days ago)

News Timezone: GMT +5:00

News Source URL: business-standard.com

Language: English

Article Length: 612 words

Reading Time: 4 minutes read

Sentences: 24 lines

Sentence Length: 26 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Business Standard

News ID: 24333306

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Official Website: business-standard.com

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Year Established: 1975

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Coverage Areas: India

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