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Oatly went 9 years without a marketing team. Stupid — or wicked smart?

The Next Web LogoThe Next Web7 mo ago

Oatly went 9 years without a marketing team. Stupid — or wicked smart? - The Next Web

Quick Summary:

John Schoolcraft, Global Chief Creative Director at Oatly, has an answer.

In 2012, together with CEO Toni Petersson, John began to turn a 30-year-old maker of oat drinks into a global movement focused on the development of a more sustainable lifestyle.

I asked Schoolcraft if killing the marketing department is the way to go.


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Oatly went 9 years without a marketing team. Stupid — or wicked smart? - The Next Web (Picture 1)

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Article Details

Author / Journalist: Ioanna Lykiardopoulou

Category: EconomyTechnology

Markets:

Topics:

Source Website Secure: Yes (HTTPS)

News Sentiment: Negative

Fact Checked: Legitimate

Article Type: News Report

Published On: 2022-06-16 @ 12:41:29 (7 months ago)

News Timezone: GMT +1:00

Ranking: #196 (out of 302 stories this day)

News Source URL: thenextweb.com

Language: English

Article Length: 620 words

Reading Time: 4 minutes read

Sentences: 39 lines

Sentence Length: 16 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © The Next Web

News ID: 757

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About The Next Web

The Next Web Logo

Main Topics: Technology

Official Website: thenextweb.com

Update Frequency: 4 posts per week

Year Established: 2006

Headquarters: Netherlands

News Last Updated: 1 days ago

Coverage Areas: Netherlands

Ownership: Independent Company

Publication Timezone: GMT +1:00

Content Availability: Worldwide

News Language: English

RSS Feed: Available (XML)

API Access: Available (JSON, REST)

Website Security: Secure (HTTPS)

Publisher ID: #13

Publisher Details

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The story "Oatly went 9 years without a marketing team. Stupid — or wicked smart?" was covered 7 months ago by The Next Web, a news publisher based in Netherlands.

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The Next Web is a fully independent (privately-owned) news outlet established in 2006 that covers mostly technology news.

The outlet is headquartered in Netherlands and publishes an average of 1 news stories per week.

It's most recent story was published 1 days ago.

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  • URL: https://beamstart.com/news/oatly-went-9-years-without-16556307884917

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