Myntra pilots foray into quick commerce with 'M-Now' in parts of Bengaluru

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Myntra pilots foray into quick commerce with 'M-Now' in parts of Bengaluru - Business Standard

Quick Summary:

In 2022, the Bengaluru-based firm launched an express delivery service called M-Express in metro cities, aiming to deliver products within 24-48 hours of order placement.

Flipkart-backed lifestyle e-commerce platform Myntra is piloting a quick delivery service that guarantees delivery within two hours in select areas of Bengaluru.

"We launched M-Express earlier, towards enhancing the customer-experience with regard to speed and have been experimenting with a pilot for faster delivery in a select few pincodes.