Multiplex Association defends dynamic ticket pricing, ATP in 2023 at Rs 130

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Multiplex Association defends dynamic ticket pricing, ATP in 2023 at Rs 130 - Business Standard

Quick Summary:

Brushing aside Johar's remarks, who alleged high pricing strategies by cinema exhibitors, the MAI statement quoting its President Kamal Gianchandani said the average ticket price (ATP) across all cinemas in India was Rs 130 per ticket.

Cinema exhibitors are now using sophisticated digital tools to stimulate audience demand and optimise pricing, said MAI while issuing a statement over the recent remarks by film maker Karan Johar.

The Multiplex Association of India (MAI) on Wednesday defended "dynamic and flexible" cinema pricing, which fluctuates based on factors like location, day of the week, seat type, film format, and cinema format.