Meesho annual review: Gen-Z and smaller towns drive growth

Quick Summary:

Meesho has reported 35% growth in key categories like fashion, beauty, personal care, and home essentials, driven by a surge in demand from younger, internet savvy consumers from smaller cities.

The company is focusing on GenZ by enhancing its offerings such as multi-lingual voice bot feature, which already has an 80% resolution rate.

States like Ladakh, Uttar Pradesh, and Bihar emerge as front runners among its new user cohort.

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Article Details

Author / Journalist: Akshita Toshniwal

Category: StartupsEconomyBusiness

Markets: India

Topics: User Smaller Growth Personal Towns Driven Demand Platform Meesho Privacy Policy

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-12-13 @ 06:00:00 (15 hours ago)

News Timezone: GMT +8:00

News Source URL: yourstory.com

Language: English

Article Length: 340 words

Reading Time: 2 minutes read

Sentences: 20 lines

Sentence Length: 17 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © YourStory

News ID: 24393139

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About YourStory

Main Topics: StartupsEconomyBusiness

Official Website: yourstory.com

Update Frequency: 22 posts per day

Year Established: 2008

Headquarters: India

News Last Updated: 8 hours ago

Coverage Areas: India

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Publisher ID: #44

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