CONFIDENT TO TACKLE CHINESE RIVALRY, TRUMP’S 25% AUTO TARIFFSDespite the growing presence of Chinese automakers in global markets, Song said he is optimistic about Kia’s competitive standing.“In regions such as Latin America and the Middle East, competition with Chinese brands is intense, but Kia’s presence remains strong,” said the Kia CEO.“Our focus is on reducing price gaps with Chinese models while simultaneously maintaining our superior service network and quality standards.”In its ramped-up offensive, China’s EV giant BYD Co.last month brought its passenger EVs – the midsize sedan Seal and the Atto 3 compact SUV – to the Korean market to rival the Hyundai IONIQ 6 and Kia EV3.
Speaking at the 2025 Kia EV Day held in Tarragona, Spain, earlier this week, Song said Kia, South Korea’s second-largest automaker, is steadfast in its goal of increasing the ratio of its EV sales to 37% of total sales volume by 2030.“The auto industry is experiencing growing uncertainty, with many competitors revising their EV plans,” he said.“However, we won’t change our electrification strategy.” He attributed the company’s record-breaking performance last year to its ability to profit from EV sales while maintaining a flexible mixed-production system that adapts to shifting demand.
TARRAGONA, Spain – Despite a temporary slowdown in electric vehicle demand and intensifying competition from Chinese automakers, Kia Corp.remains committed to its electrification strategy, raising its EV sales eightfold by 2030, Chief Executive Song Ho-sung said.
The story "Kia CEO stands firm on electrification strategy, premieres EV4 in Europe" has 858 words across 34 sentences, which will take approximately 4 - 8 minutes for the average person to read.
Which news outlet covered this story?
The story "Kia CEO stands firm on electrification strategy, premieres EV4 in Europe" was covered 3 hours ago by Korea Economic Daily, a news publisher based in South Korea.
How trustworthy is 'Korea Economic Daily' news outlet?
Korea Economic Daily is a fully independent (privately-owned) news outlet established in 1964 that covers mostly economy news.
The outlet is headquartered in South Korea and publishes an average of 8 news stories per day.
It's most recent story was published 30 minutes ago.
What do people currently think of this news story?
The sentiment for this story is currently Neutral, indicating that people are not responding positively or negatively to this news.
How do I report this news for inaccuracy?
You can report an inaccurate news publication to us via our contact page. Please also include the news #ID number and the URL to this story.
