Jammu and Kashmir Lt Governor Manoj Sinha on Sunday launched QR code-based labels of 13 GI and non-GI registered crafts here, terming the move as a landmark in preserving and promoting priceless artistic and cultural heritage of the Union Territory.
Congratulating the artisan community, handicraft department and other stakeholders, the Lt Governor said the QR code labels will help to authenticate the origin and quality of the crafts, improve the quality assurance in both national and international markets and benefit craftsmen, traders and exporters.
QR code-based mechanism would help in ensuring product quality, genuineness and boost global demand for J&K handmade products," the Lt Governor said at a function at Raj Bhavan here.
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