Is omnichannel commerce a fairy tale for SMEs in Singapore?

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The story "Is omnichannel commerce a fairy tale for SMEs in Singapore?" was covered 11 hours ago by e27, a news publisher based in Singapore.

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Is omnichannel commerce a fairy tale for SMEs in Singapore? - e27

Quick Summary:

When one brings up digitalisation, many retailers have the impression that it is merely about offline businesses going online, because that is just how things are currently.

We have since observed many businesses re-prioritising towards offline in-store sales or omnichannel sales.

Globally, we already see major e-commerce players acknowledge the importance of going omnichannel to capture the full breadth of retail opportunities.