Ikea will test smaller stores in China to woo cautious shoppers

Quick Summary:

Ikea will add more smaller outlets across China, as the furniture giant known for sprawling big-box stores experiments with more accessible retail formats amid an economic slowdown and surging local competition.

Shenzhen’s store has been designated a Plan and Order Point, which offers customers one-on-one advice on how to plan more complex orders, such as kitchens, before choosing home delivery or heading to a nearby collection point.

It’s also trialling online marketplace Ikea Preowned in some European cities, where customers buy and sell pre-owned items made by the retailer.

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Article Details

Author / Journalist: BusinessMirror and Bloomberg News

Category: BusinessStartups

Markets: PhilippinesChinaJapanSouth KoreaSweden

Topics: Stores China Outlets Smaller Products Retail Group Formats Customers Ikea Furniture

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-09-26 @ 12:52:27 (1 days ago)

News Timezone: GMT +8:00

News Source URL: businessmirror.com.ph

Language: English

Article Length: 586 words

Reading Time: 4 minutes read

Sentences: 20 lines

Sentence Length: 30 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Business Mirror

News ID: 22725334

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Official Website: businessmirror.com.ph

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News Last Updated: 9 hours ago

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Publisher ID: #37

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