How can influencers maintain ethics and consumer trust with sponsored content

Quick Summary:

The relationship between influencers and their audiences hinges on trust, and ethical practices are critical to maintaining it.

Identifying the growing power of influencers, governments and regulatory bodies are introducing stricter guidelines to ensure transparency in paid endorsements.

Today, influencers hold considerable power to shape trends, drive consumer behaviour, and expand brand visibility across Instagram, YouTube, and TikTok.

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Article Details

Author / Journalist: Mansi Gupta

Category: StartupsEconomyBusiness

Markets: India

Topics: Content Creators Sponsored Trust Brands Power Personal Authenticity Ethical Maintaining Influencers

Source Website Secure: Yes (HTTPS)

News Sentiment: Negative

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-11-23 @ 02:30:00 (12 hours ago)

News Timezone: GMT +8:00

News Source URL: yourstory.com

Language: English

Article Length: 834 words

Reading Time: 5 minutes read

Sentences: 46 lines

Sentence Length: 19 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © YourStory

News ID: 23774311

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About YourStory

Main Topics: StartupsEconomyBusiness

Official Website: yourstory.com

Update Frequency: 6 posts per day

Year Established: 2008

Headquarters: India

News Last Updated: 10 hours ago

Coverage Areas: India

Ownership: Independent Company

Publication Timezone: GMT +8:00

Content Availability: Worldwide

News Language: English

RSS Feed: Available (XML)

API Access: Available (JSON, REST)

Website Security: Secure (HTTPS)

Publisher ID: #44

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