How Cadillac plans to use its $300,000 Celestiq EV to rebuild the brand

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The Cadillac Celestiq, the brand’s halo EV set to debut during Monterey Car Week in August, will reportedly start around $300,000, pushing it well above the top variants from other luxury EVs, including the Lucid Air Dream Edition, Porsche Taycan Turbo S and Tesla Model X Plaid.

The nameplate’s importance to GM is evident from the $81 million GM is investing to purchase and install equipment to hand-build the Celestiq at the Global Technical Center in Warren, Michigan.

The phrase “standard of the world” suggests Cadillac has large-scale ambitions for the small-batch car.

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Author / Journalist: Jaclyn Trop

Category: Technology

Topics: GM Porsche Taycan Cadillac Lyriq Rolls-royce Tesla Transportation Lucid Air Transportation Automotive Cadillac celestiq Phantom Bentley Cadillac Michigan

Source Website Secure: Yes (HTTPS)

News Sentiment: Negative

Fact Checked: Legitimate

Article Type: News Report

Published On: 2022-06-27, 18:42:13

News Timezone: GMT -5:00

News Source URL: techcrunch.com

Language: English

Reading Time: 3 minutes read

Article Length: 472 words

Coverage Area: United States

Availability: Desktop Web, Mobile Web

News ID: 16683

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